Why do YOU need a Social Media Manager?

Social media is forever changing and developing and it involves a lot more than just posting – especially if you want to start seeing results.

Below are some considerations for your social media marketing and some of the reasons you should consider hiring a Social Media Manager:

1. Social Media Audit

A social media audit is important as it will look at your current platforms and efforts and identify what is working and what is not. If you don’t currently have clear objectives an audit will help you define what those should be. Think of this as the starting point for your well tuned, focussed, defined plan of action moving forward with your social media marketing.

2. Develop a Social Media Strategy

To save you from wasting time and effort we recommend a detailed social media strategy is in place. This will outline who your target audience is, what content on which platforms is the most effective for you to achieve your objectives. We will measure this by identifying key performance indicators such as brand awareness, additional traffic to your website, or increased bookings or sales.

Put simply, a clear strategy will provide you with a set of objectives and a clear plan and focus. It will identify what content is required for you to achieve those objectives.

3. Branding is everything

Your branding is the face of your business. You need to ensure it’s clear and consistent across all of your social media channels (and other marketing platforms).

Your profile picture is a perfect spot for your logo and your cover image provide you with a window of opportunity to clearly display your business’ USP (unique selling point).

4. Create a monthly calendar

Creating a monthly posting plan provides a clear structure for your social activity. It means that you can plan ahead to identify relevant content ideas and things like relevant awareness days. It is also a great way to double check for any spelling or grammatical mistakes before posts go live.

5. Schedule posts in advance

Life is hectic, by scheduling posts in advance you will save yourself time and stress in the long-term. Identifying peak times to post your content will also ensure your content is reaching the widest possible audience.

6. Run Competitions 

It may not be right for every business but competitions and prize draws are very popular on social media. They are a great way to help increase engagement levels, followers and the all-important email database for future marketing. Always check the platform guidelines before you start as you can risk having your profiles closed down if you do not adhere to the rules and regulations.

7. Paid Advertising

People can find your social media channels naturally or organically if they are looking for you but organic reach is declining on facebook. Paid advertising on Facebook is one of the most effective ways to increase the reach of your content.

If you want to widen your target audience, then identify your target audience, create content that is relevant, entertaining, informative and educational. Set a budget, test creative and review and monitor the adverts regularly. Test and repeat.

Read 5 reasons you should be advertising on Facebook to find out more.

8. Monthly Reporting

A great way to check if your activity is is on track is to report on a monthly basis. This provides an opportunity to look back at what’s happened over the last month and see whether there are any missed opportunities or things that need to be improved moving forward.

9. Stay up-to-date with social media developments

Social media is fast paced which is why it’s important that you keep on top of social media industry news and developments. The announcement of new tools and features, best practices and even updates to social search algorithms can all have an effect on your social media efforts.

Did you find this helpful? If you want to discuss any of these points then please contact us. We offer social media audits, social media strategies and full social media management services.

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5 reasons you should be advertising on Facebook

As a business owner, I bet you spend a lot of your time considering where and how you should be focussing your marketing efforts – am I right?

The simple answer is you should be experimenting with your content across various platforms, a fully integrated marketing strategy is best.

But what you need to be asking yourself is – where are my audience? What is going to get the attention of my audience?

Each platform requires a different strategy and will suit particular content better than others. 

There is one social network that no marketer simply cannot ignore and that is Facebook.

And here we list five reasons why you should be advertising on Facebook:

Your audience is on Facebook

Facebook has a MASSIVE user base, larger than the population of China in fact. Facebook has given businesses a massive advertising opportunity. Your audience will be on Facebook, you just have to find them.

Facebook ads are affordable

As a small business, you probably don’t have monster budgets for your marketing and this is why you should be looking at Facebook advertising. If you have a clear focus and a simple strategy then this is a highly cost-effective advertising solution.

The targeting capabilities on Facebook are amazing

The reason that Facebook advertising is so popular is due to the fact you can laser target users based on:

  • Interests
  • Location
  • Age
  • Gender
  • Relationship status
  • Education
  • Work
  • Interests
  • Behaviours
  • The list goes on.


You can target people who have visited your website, even those who have signed up to your e-mails. You can also create a lookalike audience based on the characteristics of your existing followers and audience. Clever huh?

Trackable and measurable 

Facebook allows you to track and measure campaigns. You can see exactly how many people viewed your advert, visited which pages on your website and if set up effectively who converted online.

You get a range of analytics such as:

  • Reach
  • Number of clicks
  • Cost per click
  • Cost per conversion

And the list goes on.

To be able to get the most out of Facebook advertising and really dig deep with the analytics you will need to add the Facebook Pixel to your website.

Gain an advantage over your competition 

Not every business is using it. But with Facebook Organic traffic declining it’s not going to take long for the crowds to follow. Which means that you can ahead of your competition if you start right now.

How we can help you.

If you haven’t started taking your Facebook advertising strategy seriously yet, now is the time. We are aware this is a big task if you do not know how or have the time to focus on it.

Which is why we can manage Facebook Advertising on your behalf. We can do the initial set up and either manage on a monthly basis or hand over the management to you.

Let’s begin with a brief no obligation chat to find out if we are a good fit.

Call 07872 011 361 or e-mail hello@alloversocial.co.uk to book that call in.

2018 Instagram Updates

2018 has been a busy year already for Instagram, it is only March and there has been a lot of additional functionalities and updates announced which makes it a really exciting platform for users and business owners.

Here we round up the most recent updates.

March 22nd 2018, Instagram announced that they were making changes to improve the Instagram feed and that the user can now choose when the feed is refreshed. It also suggests that posts will start appearing in order of when they have been posted, meaning that you will see the most recent posts of the people you follow and are important to you. They haven’t completely answered our wishes of a chronological feed but this appears to be one step closer. Cheers to that!

Instagram feed.JPG



Hashtags and @mentions in bio 

All Over Social Bio

As of the 21st March, you can now add linkable #s and @mentions in your bio. This allows you to showcase your brands, campaigns hashtags and directly link a profile in your bio.

To add a hashtag or profile link in your bio, tap on Edit Profile and go to the bio section. When you type a # or @, you will see a list of recommended hashtags and accounts. Here you can select the hashtags and accounts that you want to shout about and these will automatically be linked to your bio.

Instagram now allows businesses to schedule their posts (goodbye push notifications) 

Hoosuite screenshot

This news was big news, especially to social media managers who manage multiple client accounts.  Previously, you could schedule your posts into a scheduling tool such as HootSuite or Buffer and then you would receive a push notification which you would then manually post to the app. You could also create and save drafts within the app to post at a later time.

Although the function still is not available directly from the app, the update was added to Instagram’s API which means that Facebook and Instagram Marketing Partners can now have access to this functionality and add it to their products.

Type mode for stories has arrived: 

As of 1st February 2018, “Type” mode in stories allow you to share anything that’s on your mind with creative text styles and backgrounds — no photo or video required. So if you have a quick announcement to make this is a great way to do this in a colourful and expressive way.

When you open the camera, you’ll see “Type” next to “Normal” under the record button. Tap “Type” and write whatever you want to say. You can play around with the different styles to change the look and feel. You can also choose from various background colours and highlight words and phrases and even add a background photo.


Follow Hashtags (this was actually introduced in December 2017) 


This is a great function for brands as they can monitor their own hashtag for user-generated content (UGC). Also allows you to follow hashtags that are relevant and specific to your niche which will allow you to get a better understanding of what your competitors are doing and what is generating the most engagement.

To conclude, This is a roundup of the most recent Instagram updates. I hope that you have found it useful and I will keep you updated on further updates as and when they are announced.

If you are a small business and feeling overwhelmed with updates and how to implement them into your social media strategy then please get in touch and we can discuss how All Over Social can help.

We manage social media marketing on behalf of a number of clients. Removing some of the stress from the day to day of running a business. Let us take control of your social media and digital marketing whilst you focus on your business.