We work closely with small to medium-sized businesses in a number of ways.
Social Media Setup
We can set up your social media profiles ensuring that they look as good as they should and ensure a consistent image across various social media platforms. Think Facebook, Twitter, YouTube, Pinterest and Instagram.
Social Media Strategy
We will create a clear calendar for your social media to follow for the future. We will outline a clear strategy and if you want us so we can implement it and manage this on a monthly basis. We will research your competitors, identify what is working in your industry and list actions required to achieve your goals.
We will create engaging and relevant content that is bespoke to your business giving your followers what they want, ensuring that they will want to hear more.
Grow Your Community
We will grow your community by increasing your followers and the fans of your page.
You should always be focussing on building your e-mail list. Social media increases brand awareness and customer engagement but don’t miss the opportunity to communicate directly into the inbox of your audience. Once they have opted into receiving communication from you ensure you have processes in place to maximise this interest.
An integrated approach is best and this is why we offer this service in addition to social media.
Just like social media, a blog manager will keep your blog content fresh, on topic and up to date. Blogs are a simple and inexpensive way to increase your inbound marketing efforts, drive traffic to your site, and attract more customers.
Facebook Organic traffic has declined. It continues to decline. The Algorithm does not make it easy for business pages to achieve the results they used to. So if want to increase your reach on Facebook you need to look at paid advertising on Facebook.
Just like your Social Media, Facebook Advertising requires a strategy to ensure you are targeting the right people, at the right time, with the right content.
This does not mean you can forget about the organic posts though. No way. You still need to provide content that is entertaining, informative and educational. Your social marketing (organic) must work alongside Social Selling (paid for).
To find out more about Facebook Advertising read this blog post: https://alloversocial.co.uk/2018/01/29/5-reasons-you-should-be-advertising-on-facebook/
PPC stands for pay per click. It is internet marketing where the advertiser pays every time a user clicks on one of their ads. Another form of paid for advertising that gives you the opportunity to purchase visits rather than trying to achieve them organically.
Search engine advertising is one of the most popular forms of PPC. Users bid on keywords and pay for each click their ad receives.
We can research the keywords that your audience are using to find you (or your competitors) and create ad campaigns and ads that are being seen by the right people. We can give you an indication as to how many clicks you can expect based on what budget.