5 reasons you should be advertising on Facebook

As a business owner, I bet you spend a lot of your time considering where and how you should be focussing your marketing efforts – am I right?

The simple answer is you should be experimenting with your content across various platforms, a fully integrated marketing strategy is best.

But what you need to be asking yourself is – where are my audience? What is going to get the attention of my audience?

Each platform requires a different strategy and will suit particular content better than others. 

There is one social network that no marketer simply cannot ignore and that is Facebook.

And here we list five reasons why you should be advertising on Facebook:

Your audience is on Facebook

Facebook has a MASSIVE user base, larger than the population of China in fact. Facebook has given businesses a massive advertising opportunity. Your audience will be on Facebook, you just have to find them.

Facebook ads are affordable

As a small business, you probably don’t have monster budgets for your marketing and this is why you should be looking at Facebook advertising. If you have a clear focus and a simple strategy then this is a highly cost-effective advertising solution.

The targeting capabilities on Facebook are amazing

The reason that Facebook advertising is so popular is due to the fact you can laser target users based on:

  • Interests
  • Location
  • Age
  • Gender
  • Relationship status
  • Education
  • Work
  • Interests
  • Behaviours
  • The list goes on.


You can target people who have visited your website, even those who have signed up to your e-mails. You can also create a lookalike audience based on the characteristics of your existing followers and audience. Clever huh?

Trackable and measurable 

Facebook allows you to track and measure campaigns. You can see exactly how many people viewed your advert, visited which pages on your website and if set up effectively who converted online.

You get a range of analytics such as:

  • Reach
  • Number of clicks
  • Cost per click
  • Cost per conversion

And the list goes on.

To be able to get the most out of Facebook advertising and really dig deep with the analytics you will need to add the Facebook Pixel to your website.

Gain an advantage over your competition 

Not every business is using it. But with Facebook Organic traffic declining it’s not going to take long for the crowds to follow. Which means that you can ahead of your competition if you start right now.

How we can help you.

If you haven’t started taking your Facebook advertising strategy seriously yet, now is the time. We are aware this is a big task if you do not know how or have the time to focus on it.

Which is why we can manage Facebook Advertising on your behalf. We can do the initial set up and either manage on a monthly basis or hand over the management to you.

Let’s begin with a brief no obligation chat to find out if we are a good fit.

Call 07872 011 361 or e-mail hello@alloversocial.co.uk to book that call in.

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