Facebook Pixel update: What does it mean for you and your business?

Facebook has announced an update to its tracking pixel that will go into effect on October 24th.

Important Facebook pixel update

On 24 October, Facebook will begin offering businesses a first-party cookie option with the Facebook pixel. This change is in line with updates made by other online platforms, as the use of first-party cookies for ads and site analytics is becoming the preferred approach by some browsers.

Businesses have long relied on cookies to serve ads to relevant audiences and understand visits to their sites. Up until now, Facebook has used its pixel – powered by third-party cookies – for website analytics, ad targeting and ad measurement. This new option will also help advertisers, publishers and developers continue to get accurate analytics about traffic to their websites.

Businesses can opt out of first-party cookies by updating their pixel settings in Events Manager.

The controls people have over ads on Facebook in Ads preferences will not change. Our Business Tools Terms also still require businesses to clearly disclose how they use cookies and share data collected on their sites with third parties, so we recommend businesses review their cookie-related disclosures. To learn more about this update, visit the Help Centre.

Thank you,

The Facebook Ads Team

What does this mean for you?

This update is a positive step ensuring advertisers, publishers and developers have minimal disruption to their retargeting and measurement efforts. The move to a first party cookie is to work around the “intelligent tracking prevention” software that blocks third-party cookies which is what the current facebook pixel is powered by. Currently, some services and browsers such as Safari have moved to disable third-party cookie tracking and this can affect the ability to collect data including user behaviour and conversions.

Google made a similar update with its Global Sitewide Tag last month which when installed can preempt tracking prevention measures by safari.

How do I install the first party pixel? 

According to the facebook support page, the first party and third party cookie will become the default option for all Facebook Pixels as of October 24th.

For those that wish to opt out of the first party cookie update, they can do so by updating their pixel settings in Event Manager.

To conclude, The update to the first-party cookie from a third-party cookie is a positive one for those advertising on the Facebook as it will enable those to “reach more customers on Facebook and be more accurate in measurement and reporting.”

If you are a business owner and are struggling to get your head around pixels, contact All Over Social. We can help you make sense of it all

Call 07872 011 361 or send us an e-mail to hello@alloversocial.co.uk or visit http://www.alloversocial.co.uk

5 reasons you should be advertising on Facebook

As a business owner, I bet you spend a lot of your time considering where and how you should be focussing your marketing efforts – am I right?

Should you be creating video? writing blog posts? e-mail marketing? SEO? PPC? Creating podcasts?

The simple answer is you should be experimenting with all of the above, a fully integrated marketing strategy is best.

But what you need to be asking yourself is – where are your customers? What is going to get the attention of those customers?

There is one force we haven’t mentioned and that is Social Media. Now chances are (like me) you are probably checking your Facebook, Instagram, and Twitter feeds several times a day? Well, guess what? Your customers are doing exactly the same.

This leads to another conundrum as to which platform should you be focussing your efforts on? Well, once again depends on which platform your audience is on. Each platform requires a different strategy and will suit particular content better than others.  There is one social network that no marketer simply cannot ignore and that is Facebook.

And here we list five reasons why

Your audience is on Facebook

Facebook has a MASSIVE user base, larger than the population of China in fact. Facebook has given businesses a massive advertising opportunity. So your audience will be on Facebook, you just have to find them.

Facebook ads are cheap 

As a small business, you probably don’t have monster budgets for your marketing and this is why you should be looking at Facebook advertising. If you have a clear focus and a simple strategy then this is a highly cost-effective advertising solution.

The targeting capabilities on Facebook are amazing

The reason that Facebook advertising is so popular is due to the fact you can laser target users based on:

  • Interests
  • Location
  • Age
  • Gender
  • Relationship status
  • Education
  • Work
  • Interests
  • Behaviours
  • The list goes on.

You can also target people who have visited your website, signed up to your e-mails and then you can also create a lookalike audience based on the characteristics of your existing followers and audience. Clever huh?

Trackable and measurable 

Facebook allows you to track everything, unlike many forms of advertising especially offline. You can see exactly how many people viewed your advert, visited which pages on your website and who then went on and converted.

You get a range of analytics such as:

  • Reach
  • Number of clicks
  • Cost per click
  • Cost per conversion

And the list goes on.

To be able to get the most out of Facebook advertising and really dig deep with the analytics you will need to add the Facebook Pixel to your website.

Gain an advantage over your competition 

Not every business is using it. But with Facebook Organic traffic declining it’s not going to take long for the crowds to follow. Which means that you can ahead of your competition if you start right now.

How we can help you.

If you haven’t started taking your Facebook advertising strategy seriously yet, now is the time. We are aware this is a big task if you do not know how or have the time to focus on it.

Which is why we can manage Facebook Advertising on your behalf. We can do the initial set up and either manage on a monthly basis or hand over the management to you.

Let’s begin with a brief no obligation chat to find out if we are a good fit.

Call 07872 011 361 or e-mail hello@alloversocial.co.uk to book that call in.

Why do YOU need a Social Media Manager?

Social media is forever changing and developing and it involves a lot more than just posting – especially if you want to start seeing results.

A Social Media Manager will review, develop a strategy but can also design and create the content and then deliver that content across various platforms.  This will be followed by looking at the analytics after the post to ensure that it worked and learning from it for the next.

Below are some considerations for your social media marketing and some of the reasons you should consider hiring a Social Media Manager:

1. Social Media Audit

A social media audit is important as it will look at your current platforms and efforts and identify what is working and what is not. If you don’t currently have clear objectives an audit will help you define what those should be. Think of this as the starting point for your well tuned, focussed, defined plan of action moving forward with your social media marketing.

2. Develop a Social Media Strategy

To save you from wasting time and effort we recommend a detailed social media strategy is in place. This will outline who your target audience is, what content on which platforms is the most effective for you to achieve your objectives. We will measure this by identifying key performance indicators such as brand awareness, additional traffic to your website, or increased bookings or sales.

Put simply, a clear strategy will provide you with a set of objectives and a clear plan and focus. It will identify what content is required for you to achieve those objectives.

3. Branding is everything

Your branding is the face of your business. You need to ensure it’s clear and consistent across all of your social media channels (and other marketing platforms).

Your profile picture is a perfect spot for your logo and your cover image provide you with a window of opportunity to clearly display your business’ USP (unique selling point).

4. Create a monthly calendar

We’ve all done it, posted content on an ad hoc basis. Off the cuff stuff has its place but the zero panic mode is a nicer place to be. Creating a monthly posting plan provides a clear structure for your social activity. It means that you are planning ahead to identify relevant content ideas and awareness days. It is also a great way to double check for any spelling or grammatical mistakes before posts go live.

5. Schedule posts in advance

We’re all extremely busy so it’s not possible to sit around and manually post at set times, especially if you are busy running your business. By scheduling posts in advance you will save time and stress in the long-term and by identifying peak times to post your content you can rest assured that your efforts are reaching the widest possible audience.

6. Run Competitions 

It may not be right for every business but competitions and prize draws are very popular on social media. They are a great way to help increase engagement levels, followers and the all-important email database. Always check promotional guidelines before you get started though as you can risk having your profiles closed down if you do not adhere to the rules and regulations.

7. Paid Advertising

People can find your social media channels naturally or organically if they are looking for you but organic reach is declining on facebook. Paid advertising on Facebook is one of the most effective ways to increase the reach of your content.

If you want to widen your target audience, then identify your target audience, create content that is relevant, entertaining, informative and educational. Set a budget, test creative and review and monitor the adverts regularly. Test and repeat.

8. Monthly Reporting

A great way to check if your activity is is on track is to report on a monthly basis. This provides an opportunity to look back at what’s happened over the last month and see whether there are any missed opportunities or things that need to be improved moving forward.

9. Stay up-to-date with social media developments

Social media is fast paced which is why it’s important that you keep on top of social media industry news and developments. The announcement of new tools and features, best practices and even updates to social search algorithms can all have an effect on your social media efforts.

Did you find this helpful? If you want to discuss any of these points then please contact us. We offer social media audits, social media strategies and full social media management services.

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