Facebook Pixel update: What does it mean for you and your business?

Facebook has announced an update to its tracking pixel that will go into effect on October 24th.

Important Facebook pixel update

On 24 October, Facebook will begin offering businesses a first-party cookie option with the Facebook pixel. This change is in line with updates made by other online platforms, as the use of first-party cookies for ads and site analytics is becoming the preferred approach by some browsers.

Businesses have long relied on cookies to serve ads to relevant audiences and understand visits to their sites. Up until now, Facebook has used its pixel – powered by third-party cookies – for website analytics, ad targeting and ad measurement. This new option will also help advertisers, publishers and developers continue to get accurate analytics about traffic to their websites.

Businesses can opt out of first-party cookies by updating their pixel settings in Events Manager.

The controls people have over ads on Facebook in Ads preferences will not change. Our Business Tools Terms also still require businesses to clearly disclose how they use cookies and share data collected on their sites with third parties, so we recommend businesses review their cookie-related disclosures. To learn more about this update, visit the Help Centre.

Thank you,

The Facebook Ads Team

What does this mean for you?

This update is a positive step ensuring advertisers, publishers and developers have minimal disruption to their retargeting and measurement efforts. The move to a first party cookie is to work around the “intelligent tracking prevention” software that blocks third-party cookies which is what the current facebook pixel is powered by. Currently, some services and browsers such as Safari have moved to disable third-party cookie tracking and this can affect the ability to collect data including user behaviour and conversions.

Google made a similar update with its Global Sitewide Tag last month which when installed can preempt tracking prevention measures by safari.

How do I install the first party pixel? 

According to the facebook support page, the first party and third party cookie will become the default option for all Facebook Pixels as of October 24th.

For those that wish to opt out of the first party cookie update, they can do so by updating their pixel settings in Event Manager.

To conclude, The update to the first-party cookie from a third-party cookie is a positive one for those advertising on the Facebook as it will enable those to “reach more customers on Facebook and be more accurate in measurement and reporting.”

If you are a business owner and are struggling to get your head around pixels, contact All Over Social. We can help you make sense of it all

Call 07872 011 361 or send us an e-mail to hello@alloversocial.co.uk or visit http://www.alloversocial.co.uk

2018 Instagram Updates

2018 has been a busy year already for Instagram, it is only March and there has been a lot of additional functionalities and updates announced which makes it a really exciting platform for users and business owners.

Here we round up the most recent updates.

March 22nd 2018, Instagram announced that they were making changes to improve the Instagram feed and that the user can now choose when the feed is refreshed. It also suggests that posts will start appearing in order of when they have been posted, meaning that you will see the most recent posts of the people you follow and are important to you. They haven’t completely answered our wishes of a chronological feed but this appears to be one step closer. Cheers to that!

Instagram feed.JPG

 

https://instagram-press.com/blog/2018/03/22/changes-to-improve-your-instagram-feed/

Hashtags and @mentions in bio 

All Over Social Bio

As of the 21st March, you can now add linkable #s and @mentions in your bio. This allows you to showcase your brands, campaigns hashtags and directly link a profile in your bio.

To add a hashtag or profile link in your bio, tap on Edit Profile and go to the bio section. When you type a # or @, you will see a list of recommended hashtags and accounts. Here you can select the hashtags and accounts that you want to shout about and these will automatically be linked to your bio.

Instagram now allows businesses to schedule their posts (goodbye push notifications) 

Hoosuite screenshot

This news was big news, especially to social media managers who manage multiple client accounts.  Previously, you could schedule your posts into a scheduling tool such as HootSuite or Buffer and then you would receive a push notification which you would then manually post to the app. You could also create and save drafts within the app to post at a later time.

Although the function still is not available directly from the app, the update was added to Instagram’s API which means that Facebook and Instagram Marketing Partners can now have access to this functionality and add it to their products.

Type mode for stories has arrived: 

As of 1st February 2018, “Type” mode in stories allow you to share anything that’s on your mind with creative text styles and backgrounds — no photo or video required. So if you have a quick announcement to make this is a great way to do this in a colourful and expressive way.

When you open the camera, you’ll see “Type” next to “Normal” under the record button. Tap “Type” and write whatever you want to say. You can play around with the different styles to change the look and feel. You can also choose from various background colours and highlight words and phrases and even add a background photo.

Screen-Shot-2018-02-16-at-6.38.06-PM-589x1024

Follow Hashtags (this was actually introduced in December 2017) 

#socialmediamarketing

This is a great function for brands as they can monitor their own hashtag for user-generated content (UGC). Also allows you to follow hashtags that are relevant and specific to your niche which will allow you to get a better understanding of what your competitors are doing and what is generating the most engagement.

To conclude, This is a roundup of the most recent Instagram updates. I hope that you have found it useful and I will keep you updated on further updates as and when they are announced.

If you are a small business and feeling overwhelmed with updates and how to implement them into your social media strategy then please get in touch and we can discuss how All Over Social can help.

We manage social media marketing on behalf of a number of clients. Removing some of the stress from the day to day of running a business. Let us take control of your social media and digital marketing whilst you focus on your business.

 

 

 

 

 

 

Why do YOU need a Social Media Manager?

Social media is forever changing and developing and it involves a lot more than just posting – especially if you want to start seeing results.

A Social Media Manager will review, develop a strategy but can also design and create the content and then deliver that content across various platforms.  This will be followed by looking at the analytics after the post to ensure that it worked and learning from it for the next.

Below are some considerations for your social media marketing and some of the reasons you should consider hiring a Social Media Manager:

1. Social Media Audit

A social media audit is important as it will look at your current platforms and efforts and identify what is working and what is not. If you don’t currently have clear objectives an audit will help you define what those should be. Think of this as the starting point for your well tuned, focussed, defined plan of action moving forward with your social media marketing.

2. Develop a Social Media Strategy

To save you from wasting time and effort we recommend a detailed social media strategy is in place. This will outline who your target audience is, what content on which platforms is the most effective for you to achieve your objectives. We will measure this by identifying key performance indicators such as brand awareness, additional traffic to your website, or increased bookings or sales.

Put simply, a clear strategy will provide you with a set of objectives and a clear plan and focus. It will identify what content is required for you to achieve those objectives.

3. Branding is everything

Your branding is the face of your business. You need to ensure it’s clear and consistent across all of your social media channels (and other marketing platforms).

Your profile picture is a perfect spot for your logo and your cover image provide you with a window of opportunity to clearly display your business’ USP (unique selling point).

4. Create a monthly calendar

We’ve all done it, posted content on an ad hoc basis. Off the cuff stuff has its place but the zero panic mode is a nicer place to be. Creating a monthly posting plan provides a clear structure for your social activity. It means that you are planning ahead to identify relevant content ideas and awareness days. It is also a great way to double check for any spelling or grammatical mistakes before posts go live.

5. Schedule posts in advance

We’re all extremely busy so it’s not possible to sit around and manually post at set times, especially if you are busy running your business. By scheduling posts in advance you will save time and stress in the long-term and by identifying peak times to post your content you can rest assured that your efforts are reaching the widest possible audience.

6. Run Competitions 

It may not be right for every business but competitions and prize draws are very popular on social media. They are a great way to help increase engagement levels, followers and the all-important email database. Always check promotional guidelines before you get started though as you can risk having your profiles closed down if you do not adhere to the rules and regulations.

7. Paid Advertising

People can find your social media channels naturally or organically if they are looking for you but organic reach is declining on facebook. Paid advertising on Facebook is one of the most effective ways to increase the reach of your content.

If you want to widen your target audience, then identify your target audience, create content that is relevant, entertaining, informative and educational. Set a budget, test creative and review and monitor the adverts regularly. Test and repeat.

8. Monthly Reporting

A great way to check if your activity is is on track is to report on a monthly basis. This provides an opportunity to look back at what’s happened over the last month and see whether there are any missed opportunities or things that need to be improved moving forward.

9. Stay up-to-date with social media developments

Social media is fast paced which is why it’s important that you keep on top of social media industry news and developments. The announcement of new tools and features, best practices and even updates to social search algorithms can all have an effect on your social media efforts.

Did you find this helpful? If you want to discuss any of these points then please contact us. We offer social media audits, social media strategies and full social media management services.

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