2018 has been a busy year already for Instagram, it is only March and there has been a lot of additional functionalities and updates announced which makes it a really exciting platform for users and business owners.
Here we round up the most recent updates.
March 22nd 2018, Instagram announced that they were making changes to improve the Instagram feed and that the user can now choose when the feed is refreshed. It also suggests that posts will start appearing in order of when they have been posted, meaning that you will see the most recent posts of the people you follow and are important to you. They haven’t completely answered our wishes of a chronological feed but this appears to be one step closer. Cheers to that!
Hashtags and @mentions in bio
As of the 21st March, you can now add linkable #s and @mentions in your bio. This allows you to showcase your brands, campaigns hashtags and directly link a profile in your bio.
To add a hashtag or profile link in your bio, tap on Edit Profile and go to the bio section. When you type a # or @, you will see a list of recommended hashtags and accounts. Here you can select the hashtags and accounts that you want to shout about and these will automatically be linked to your bio.
Instagram now allows businesses to schedule their posts (goodbye push notifications)
This news was big news, especially to social media managers who manage multiple client accounts. Previously, you could schedule your posts into a scheduling tool such as HootSuite or Buffer and then you would receive a push notification which you would then manually post to the app. You could also create and save drafts within the app to post at a later time.
Although the function still is not available directly from the app, the update was added to Instagram’s API which means that Facebook and Instagram Marketing Partners can now have access to this functionality and add it to their products.
Type mode for stories has arrived:
As of 1st February 2018, “Type” mode in stories allow you to share anything that’s on your mind with creative text styles and backgrounds — no photo or video required. So if you have a quick announcement to make this is a great way to do this in a colourful and expressive way.
When you open the camera, you’ll see “Type” next to “Normal” under the record button. Tap “Type” and write whatever you want to say. You can play around with the different styles to change the look and feel. You can also choose from various background colours and highlight words and phrases and even add a background photo.
Follow Hashtags (this was actually introduced in December 2017)
This is a great function for brands as they can monitor their own hashtag for user-generated content (UGC). Also allows you to follow hashtags that are relevant and specific to your niche which will allow you to get a better understanding of what your competitors are doing and what is generating the most engagement.
To conclude, This is a roundup of the most recent Instagram updates. I hope that you have found it useful and I will keep you updated on further updates as and when they are announced.
If you are a small business and feeling overwhelmed with updates and how to implement them into your social media strategy then please get in touch and we can discuss how All Over Social can help.
We manage social media marketing on behalf of a number of clients. Removing some of the stress from the day to day of running a business. Let us take control of your social media and digital marketing whilst you focus on your business.