Social media is forever changing and developing and it involves alot more than than just posting – especially if you want to start seeing results.
A Social Media Manager will not only develop a strategy but will design and create the content and then deliver that content across various platforms. This will be followed by looking at the analytics after the post to ensure that it worked and learning from it for the next.
Below are some considerations for your social media marketing and some of the reasons you should consider hiring a Social Media Manager:
1. Develop a social media strategy
Before sending your first post, we recommend that you have a detailed social media strategy in place. This will outline what you want to achieve, such as more brand awareness, additional traffic to your website, or increased sales. This strategy will then provide you with a clear set of objectives and an idea of how you can achieve them.
2. Update your branding
We recommend that you review your branding to ensure it’s clear and consistent across all of your social media channels (and other marketing platforms).
Your profile picture is a perfect spot for your logo and your cover image provide you a window of opportunity to clearly display your business’ USP (unique selling point).
3. Create a monthly calendar
We’ve all done it, posted on an ad-hoc basis but we prefer the zero panic mode and by creating a monthly posting plan you are providing a clear structure for your social activity. This will help ensure posts are consistent and is a great way to double check for any spelling or grammatical mistakes before posts go live.
4. Schedule posts in advance
We’re all extremely busy so its not possible to sit around and manually post at set times, especially if you are busy running your business or enjoying a coffee. By scheduling posts in advance you will save time in the long-term and the posts will go live exactly when they need to.
5. Run competitions
It may not be right for every business but competitions and prize draws are very popular on social media. They are a great way to help increase engagement levels, followers and email database. Always check promotional guidelines before you get started though as you can risk having your profiles closed down if you do not adhere to the rules and regulations.
6. Paid advertising
People can find your social media channels naturally or organically if they are looking for you but if you want to widen the audience running paid advertising campaigns can help you to get noticed. You need to set a budget, decide on your target audience and review and monitor the adverts regularly.
7. Monthly reporting
A great way to check if your activity is is on track is to report on a monthly basis. This provides an opportunity to look back at what’s happened over the last month and see whether there are any missed opportunities or things that need to be improved moving forward.
8. Stay up-to-date with social media developments
Social media is fast paced which is why it’s important that you keep on top of social media industry news and developments. The announcement of new tools and features, best practices and even updates to social search algorithms can all have an effect on your social media efforts.