Social media is forever changing and developing and it involves a lot more than just posting – especially if you want to start seeing results.
A Social Media Manager will review, develop a strategy but can also design and create the content and then deliver that content across various platforms. This will be followed by looking at the analytics after the post to ensure that it worked and learning from it for the next.
Below are some considerations for your social media marketing and some of the reasons you should consider hiring a Social Media Manager:
1. Social Media Audit
A social media audit is important as it will look at your current platforms and efforts and identify what is working and what is not. If you don’t currently have clear objectives an audit will help you define what those should be. Think of this as the starting point for your well tuned, focussed, defined plan of action moving forward with your social media marketing.
2. Develop a Social Media Strategy
To save you from wasting time and effort we recommend a detailed social media strategy is in place. This will outline who your target audience is, what content on which platforms is the most effective for you to achieve your objectives. We will measure this by identifying key performance indicators such as brand awareness, additional traffic to your website, or increased bookings or sales.
Put simply, a clear strategy will provide you with a set of objectives and a clear plan and focus. It will identify what content is required for you to achieve those objectives.
3. Branding is everything
Your branding is the face of your business. You need to ensure it’s clear and consistent across all of your social media channels (and other marketing platforms).
Your profile picture is a perfect spot for your logo and your cover image provide you with a window of opportunity to clearly display your business’ USP (unique selling point).
4. Create a monthly calendar
We’ve all done it, posted content on an ad hoc basis. Off the cuff stuff has its place but the zero panic mode is a nicer place to be. Creating a monthly posting plan provides a clear structure for your social activity. It means that you are planning ahead to identify relevant content ideas and awareness days. It is also a great way to double check for any spelling or grammatical mistakes before posts go live.
5. Schedule posts in advance
We’re all extremely busy so it’s not possible to sit around and manually post at set times, especially if you are busy running your business. By scheduling posts in advance you will save time and stress in the long-term and by identifying peak times to post your content you can rest assured that your efforts are reaching the widest possible audience.
6. Run Competitions
It may not be right for every business but competitions and prize draws are very popular on social media. They are a great way to help increase engagement levels, followers and the all-important email database. Always check promotional guidelines before you get started though as you can risk having your profiles closed down if you do not adhere to the rules and regulations.
7. Paid Advertising
People can find your social media channels naturally or organically if they are looking for you but organic reach is declining on facebook. Paid advertising on Facebook is one of the most effective ways to increase the reach of your content.
If you want to widen your target audience, then identify your target audience, create content that is relevant, entertaining, informative and educational. Set a budget, test creative and review and monitor the adverts regularly. Test and repeat.
8. Monthly Reporting
A great way to check if your activity is is on track is to report on a monthly basis. This provides an opportunity to look back at what’s happened over the last month and see whether there are any missed opportunities or things that need to be improved moving forward.
9. Stay up-to-date with social media developments
Social media is fast paced which is why it’s important that you keep on top of social media industry news and developments. The announcement of new tools and features, best practices and even updates to social search algorithms can all have an effect on your social media efforts.
Did you find this helpful? If you want to discuss any of these points then please contact us. We offer social media audits, social media strategies and full social media management services.
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