As a business owner, I bet you spend a lot of your time considering where and how you should be focussing your marketing efforts – am I right?
Should you be creating video? writing blog posts? e-mail marketing? SEO? PPC? Creating podcasts?
The simple answer is you should be experimenting with all of the above, a fully integrated marketing strategy is best.
But what you need to be asking yourself is – where are your customers? What is going to get the attention of those customers?
There is one force we haven’t mentioned and that is Social Media. Now chances are (like me) you are probably checking your Facebook, Instagram, and Twitter feeds several times a day? Well, guess what? Your customers are doing exactly the same.
This leads to another conundrum as to which platform should you be focussing your efforts on? Well, once again depends on which platform your audience is on. Each platform requires a different strategy and will suit particular content better than others. There is one social network that no marketer simply cannot ignore and that is Facebook.
And here we list five reasons why
Your audience is on Facebook
Facebook has a MASSIVE user base, larger than the population of China in fact. Facebook has given businesses a massive advertising opportunity. So your audience will be on Facebook, you just have to find them.
Facebook ads are cheap
As a small business, you probably don’t have monster budgets for your marketing and this is why you should be looking at Facebook advertising. If you have a clear focus and a simple strategy then this is a highly cost-effective advertising solution.
The targeting capabilities on Facebook are amazing
The reason that Facebook advertising is so popular is due to the fact you can laser target users based on:
- Relationship status
- The list goes on.
You can also target people who have visited your website, signed up to your e-mails and then you can also create a lookalike audience based on the characteristics of your existing followers and audience. Clever huh?
Trackable and measurable
Facebook allows you to track everything, unlike many forms of advertising especially offline. You can see exactly how many people viewed your advert, visited which pages on your website and who then went on and converted.
You get a range of analytics such as:
- Number of clicks
- Cost per click
- Cost per conversion
And the list goes on.
Gain an advantage over your competition
Not every business is using it. But with Facebook Organic traffic declining it’s not going to take long for the crowds to follow. Which means that you can ahead of your competition if you start right now.
How we can help you.
If you haven’t started taking your Facebook advertising strategy seriously yet, now is the time. We are aware this is a big task if you do not know how or have the time to focus on it.
Which is why we can manage Facebook Advertising on your behalf. We can do the initial set up and either manage on a monthly basis or hand over the management to you.
Let’s begin with a brief no obligation chat to find out if we are a good fit.
Call 07872 011 361 or e-mail firstname.lastname@example.org to book that call in.